Mozilla slams a big Safari privacy feature, calling it `a poor trade-off`
(iMore iPhone)

What you need to know Mozilla has shared a new look at Apple`s Private Click Measurement. PCM is supposed to help advertisers get the information they need while preventing tracking. Mozilla believes that the system isn`t worth the trade-off. Mozilla thinks Apple`s Private Click Measurement isn`t up to the job. Mozilla, the company behind the popular Firefox web browser, has slammed a Safari privacy feature and dubbed it `a poor trade-off between user privacy` and the functionality needed by web advertisers. Apple`s Private Click Measurement (PCM) feature was introduced last year and is designed to allow websites and ad companies to keep track of clicks and conversion without giving them unfettered access to all of the data that can also be used to track people from one website to another. But Mozilla says that the way in which it does that causes its own problems that don`t necessarily prevent tracking while making it more difficult for advertisers to get the information they ...